Slept in and thinking of skipping your morning makeup routine?
Think again!!
A study by Etcoff et all (2011), participants were asked to rate female faces with and without makeup. The makeup was varied in application from "minimal", "moderate" and "dramatic."
Participants were required to rate the female faces in terms of attractiveness, trustworthiness, likeability and competence.
Participants rated the "made up" female faces as more competent than bare faces as well as more attractive. Ectoff (2011) discuses the implications of the study - “For the first time, we have found that applying makeup has an effect beyond increasing attractiveness—it impacts first impressions and overall judgments of perceived likeability, trustworthiness and competence.”
Makeup that provided contrast to the skin, in the lips and eyes, created a perception of increased competence.