Money doesn't always buy happiness, so they say! (Although, I wouldn't know, having not yet experienced the money part of the equation….). Dunn, Aitkin and Norton (2008) posit that the way we spend our money may be at least as important as how much we earn.
In a study by Dunn, Gilbert and Wilson (2011), the authors outlined several key concepts which underlie why spending doesn't always bring happiness and provided some key learnings to help us get more "value" from our money.
